In marketing your brand, it’s important to find a balance between the cost and the results. Particularly for a new brand that’s trying to grow, the goal is to maximize your ROI, by finding the most effective strategies for the least amount of money. Here are some of the best and most cost-effective marketing strategies to explore.

1.Social Media Marketing

No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. Social media marketing demonstrates a huge potential to increase sales.

I would say that in today’s Internet World, SMM is the best when it comes to maximum ROI as there is hardly any spend in Marketing. The best part is that it is measurable. If used wisely, it results in Increased brand recognition, Improved brand loyalty , it provides more opportunities to convert & most of all drive engagement with the users or clients.

2. Blogging

One of the simplest and most effective ways of driving traffic to your site is to have a blog. Google’s search algorithms favor websites that are updated frequently and provide high quality, relevant content to their users. A regularly updated blog serves both of these purposes. There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.

Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.

According to one source, sites that post 16 blogs per month (roughly 4 blogs per week) generate 3.5 times more web traffic than sites that blog four times or fewer. The more high quality blogs you post, the more opportunities your audience will have to visit and interact with your site, and the better exposure you’ll get for your brand.

3. Mailing lists

“No matter what kind of customers you encounter, get them on your mailing list, to build up your contacts.” E-mail lists have developed a bad reputation in recent years. But used correctly, they can be a very useful tool. If you’re spamming strangers to tell them to buy your products, your brand will become annoying and unpopular.

So instead, you need to build a list of people who are genuinely interested in what you have to offer, and provide them with regular updates about what’s going on in your company and why it’s of interest to them. You’ll see much better results and generate real, qualified leads that can be nurtured into sales.

What stands out get remembered, and talked about. What blends in gets forgotten – Derek Halpern

4. Calls to action

Calls-to-action take on many different looks and purposes when you’re marketing your business. You’re in business to make money, right? Then you need to generate leads, and in order to generate leads, you have to lead your prospect to you. This is where calls-to-action can help. In addition to having a button, banner, or wording, calls-to-action seem to work better if there is a sense of urgency. Believe it or not, many sites don’t include a call to action in their content. On your site, every blog you post, and every e-mail you send, should suggest the next step for interested users.

It may be, “Contact us for more information,” or “Download our white paper,” or “Subscribe to our newsletter,” but there should always be an opportunity for those who want to know more to develop their relationship with your company.

5. Using videos

Videos are one of the most effective tools to use in your marketing campaign. You can either create them in-house or outsource them to another company that specializes in creating high quality video content. Whichever option you choose, videos are a great way to engage your audience visually and increase your brand’s visibility.

These are just a few of the strategies you can use to grow your business effectively & in a cost effective manner. Do some experimentation, and see what strategies work best for your company, and have the biggest impact on your customer base.

Everyone is not your customer — Seth Godin