In marketing your brand, it’s important to find a balance between the cost and the results. Particularly for a new brand that’s trying to grow, the goal is to maximize your ROI, by finding the most effective strategies for the least amount of money. Here are some of the best and most cost-effective marketing strategies to explore.
1.Social Media Marketing
No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. Social media marketing demonstrates a huge potential to increase sales.
I would say that in today’s Internet World, SMM is the best when it comes to maximum ROI as there is hardly any spend in Marketing. The best part is that it is measurable. If used wisely, it results in Increased brand recognition, Improved brand loyalty , it provides more opportunities to convert & most of all drive engagement with the users or clients.
One of the simplest and most effective ways of driving traffic to your site is to have a blog. Google’s search algorithms favor websites that are updated frequently and provide high quality, relevant content to their users. A regularly updated blog serves both of these purposes. There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.
Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.
According to one source, sites that post 16 blogs per month (roughly 4 blogs per week) generate 3.5 times more web traffic than sites that blog four times or fewer. The more high quality blogs you post, the more opportunities your audience will have to visit and interact with your site, and the better exposure you’ll get for your brand.
3. Mailing lists
“No matter what kind of customers you encounter, get them on your mailing list, to build up your contacts.” E-mail lists have developed a bad reputation in recent years. But used correctly, they can be a very useful tool. If you’re spamming strangers to tell them to buy your products, your brand will become annoying and unpopular.
So instead, you need to build a list of people who are genuinely interested in what you have to offer, and provide them with regular updates about what’s going on in your company and why it’s of interest to them. You’ll see much better results and generate real, qualified leads that can be nurtured into sales.
What stands out get remembered, and talked about. What blends in gets forgotten – Derek Halpern
4. Calls to action
Calls-to-action take on many different looks and purposes when you’re marketing your business. You’re in business to make money, right? Then you need to generate leads, and in order to generate leads, you have to lead your prospect to you. This is where calls-to-action can help. In addition to having a button, banner, or wording, calls-to-action seem to work better if there is a sense of urgency. Believe it or not, many sites don’t include a call to action in their content. On your site, every blog you post, and every e-mail you send, should suggest the next step for interested users.
It may be, “Contact us for more information,” or “Download our white paper,” or “Subscribe to our newsletter,” but there should always be an opportunity for those who want to know more to develop their relationship with your company.
5. Using videos
Videos are one of the most effective tools to use in your marketing campaign. You can either create them in-house or outsource them to another company that specializes in creating high quality video content. Whichever option you choose, videos are a great way to engage your audience visually and increase your brand’s visibility.
These are just a few of the strategies you can use to grow your business effectively & in a cost effective manner. Do some experimentation, and see what strategies work best for your company, and have the biggest impact on your customer base.
As the title reads , there might be doubts for few businesses whether the Online Marketing will suit my kind of Business. I have tried to cover few basics in answering to that question. So much of Buzz going on out there
In today’s world . Many businesses have more or less understood that something big is happening in digital space. They are witnessing the change but hesitant (understandably so) to understand or onboard the digital wagon.
Does my Business really need a Social Media presence ?
Will Digital Marketing or Internet presence will cost too much money ?
Where to start and how to start ?
Well… These are just few that I could think of
Understanding some basics might help your cause
Everyone is not your customer — Seth Godin
1) Start with WHY
Simon Sinek in his famous Golden Circle covers the basics
Very few people know WHY they do what they do.
The Why is not about making money — that’s a result. The Why is a purpose, cause or belief.
Your Why is the very reason you exist. So ask yourself Why you need Online presence ? .Why you need Digital Marketing ?
2) Ask HOW
Some people know How they do it.
These are the things you do that make you/your business special or set you apart from your competitors. Post understanding the Why, identify How we shall complement the ‘Why’ and how the Business can leverage on its existing strength. It’s not necessarily recreating everything from the scratch. Try using your existing materials and see how those can be reused in digital arena.
3) Now, WHAT
This is the products you sell or services you offer. Post identifying how you are going to take your product/service to the Market, list down what are all the activities that will take you to accomplish your goal.
Who is your Client ?
Where are they ?
What resonates with them ?
How to Engage them ?
In which Social Media platform are they in ?
How your Business can provide Value ?
Social Media Marketing or Digital Marketing is just isn’t an advertising platform. It’s a platform where if you provide value, good content and makes your clients or prospects come again and again looking for your updates or posts or activities, they would love to be connected with you. And the more they are connected with you, you can scale up your Business in multiple ways
Everything starts with the First step. Baby steps are absolutely fine but never get stagnant. It’s fine if you aren’t an early adopter to market your business/brand online but delaying will do no good and isn’t recommended. Yes, Not at all recommended.
Have a Marketing strategy in place. If you need help , hire a trusted Marketing Consultant who could go to the root and identify the exact problem your Business is facing. One who could align your goals to actionable steps. Web is huge and everything what you need is there but don’t get caught up in the Web. Let us be like the spider and not the insect.